Faithfulness • Service • Legacy

Building lives that last.

Through marriage, leadership and legacy, Lawrence Leong helps people remain faithful to God’s calling, serve with integrity and become a blessing to generations.

Discover Stickability MarriageMeet Lawrence & Moyra
Lawrence and Moyra Leong together
“One generation shall commend Your works to another.”Psalm 145:4
What is Stickability?

Stickability is the God-given capacity to remain faithful to His calling, steadfast in relationships, unwavering in character and committed to His purposes until our lives become a blessing to future generations.

Three expressions. One calling.

From success to significance

Practical, faith-centred encouragement for the relationships, responsibilities and people God has entrusted to us.

01

Marriage

Helping couples grow in Christ-centred friendship, commitment, communication, forgiveness, service and legacy.

03

Legacy

Encouraging people to move beyond achievement and invest their faith, wisdom and character in the generations to come.

Read Legacy Planning →
Life & Principles of Lawrence Leong

Why Success Is Not Enough

For much of my life, success meant achievement, recognition and financial security. In 2004, I was admitted to the AIA Hall of Fame—the mountain top of my profession. Yet I discovered that reaching the top does not automatically bring fulfilment. Success becomes empty when it costs us our health, marriage, family or sense of purpose.

The wake-up call

On 3 March 2007, I suffered a major heart attack caused by a 99% blockage. As I waited for surgery, awards and bank balances no longer mattered. I realised that success is what we achieve for ourselves, while significance is found in using our lives to bless others. That crisis became my halftime—a moment to reconsider what truly matters.

The gift of Stickability

My journey did not begin in a corner office. I grew up with a severe speech disorder, low self-esteem and the disappointment of failing my PSLE once. What carried me forward was Stickability: the grit, determination and staying power to continue when life becomes difficult. The PUSH principle—Persevere Until Success Happens—reminds us that winners are not people who never fail; they are people who refuse to let failure write the final chapter.

The LEADERS framework

Stickability helps us endure. The LEADERS framework helps us turn endurance into a life of service and lasting influence:

L — Servant Leadership

Put the needs of others first and help the people around you become stronger.

E — Education

Keep learning, because when a leader stops growing, the people they serve are affected too.

A — Activity

Build the disciplined habits that translate purpose into consistent action.

D — Dedication

Walk the talk. Trust grows when character, words and actions agree.

E — Encouragement

Become a Chief Encouragement Officer who gives people renewed hope and courage.

R — Readiness

Form the inner blueprint—the vision and plan—before seeking the visible result.

S — Success

Treat success as a journey shaped by attitude, effort and faithful habits, rather than a final destination.

Significance begins at home

My marriage to Moyra for nearly five decades is a greater legacy than any professional award. Our commitment to prayer, openness, financial accountability and honouring one another has taught me that the best gift parents can give their children is to love their spouse faithfully.

Become a blessing bearer

The second half of life is a move from holding power to empowering others, from competition to contribution, and from building a name to building people. Retirement may end a job, but it does not end our calling to serve, mentor and bless the next generation.

The challenge: Do not wait for a crisis to reorder your priorities. Use your grit, deepen your faith and give your best energy to the things that matter forever. Move beyond success. Choose significance.
Stickability Leadership · Recruitment

Five Pillars of Leadership and Recruitment

Effective recruitment is more than filling positions. It is the disciplined and humble work of recognising potential, developing people and giving others an opportunity to build a meaningful future. These five pillars bring the principles of Stickability into leadership and recruitment.

01

The Recruiter’s Creed

  • People are the foundation: An organisation builds upon people, or it builds on nothing at all.
  • New life and perspective: Every new recruit brings potential, hope, a new mind and a new heart to the team.
  • A mission of opportunity: Recruitment gives others a future and a reason to live life to the fullest by making a difference in the lives of others.
  • Fishers of people: Leaders should proactively seek people whom they can equip and empower.
02

The 50-to-1 Rule

  • The power of numbers: Recruitment is a disciplined process. It may take 40 to 50 new prospects to find one quality recruit.
  • The funnel process: One recruit may emerge from 20 initial interviews, 17 career questionnaires, six in-depth interviews and four career presentations.
  • Consistency is key: Active recruiting does not guarantee success, but a lack of recruiting will ensure failure.
03

A Teachable Attitude

  • The essential attribute: A teachable attitude is the primary quality to look for in any candidate.
  • Continuous growth: Leaders and consultants must remain humble and open to learning, because the day we stop growing, we start dying.
  • Overcoming limitations: Late bloomers and people with limited qualifications can succeed when they have a teachable heart and face challenges boldly.
04

Spousal Partnership

  • Deepening trust: Working together in the same business can strengthen a relationship and deepen mutual appreciation.
  • Complementary roles: Spouses can be role models for one another and provide vital moral support to the wider team.
  • Shared vision: Success is magnified when a couple partners in prayer and remains united in personal and professional life.
05

Humility in Leadership

  • Lead with a servant’s heart: True leadership is expressed through a willingness to serve, not merely through power or charisma.
  • Acknowledge others: A humble leader recognises the teammates—the “giants”—who make success possible and is quick to give them credit.
  • Choose selfless significance: Humility means valuing others and adding value to them without a hidden agenda or self-serving motive.
The recruitment discipline: 40–50 prospects → 20 initial interviews → 17 career questionnaires → 6 in-depth interviews → 4 career presentations → 1 quality recruit.

Recruit with purpose. Develop people with patience. Lead with humility. With Stickability, recruitment becomes a pathway for helping others move towards a life of significance.

Read the GAMA LAMP recruitment sharing
Servant Leadership · A sharing by Lawrence Leong

Becoming an Uncommon Manager

Adapted from my 2013 CIAM thesis, Be an Uncommon Manager via AMTC.

Leadership carries a responsibility for the growth of the people entrusted to us. In my 2013 thesis, I explored how managers in the life insurance industry could help their agents build sustainable careers through better planning, recruitment, training, supervision and service.

Drawing on my experience of applying the AMTC management system, I argued that strong personal sales results alone do not prepare someone to lead a team. Managers must learn how to develop others and create a working environment in which people can grow, contribute and remain committed. Read through the lens of servant leadership, these are the central lessons of my thesis.

1. Give people a clear purpose

An uncommon manager develops a vision, communicates it and lives it. A shared mission and philosophy help people understand the purpose behind their work. In my own organisation, that philosophy included God, family, work excellence, community, education, recreation and having fun. Direction and values belong together.

2. Recruit thoughtfully and invest in development

Retention begins with selecting people suited to the work and providing the support they need. Recruitment is followed by practical education, field training and coaching. Developing Knowledge, Attitudes, Skills and Habits—KASH—helps agents build the foundations for a sustainable business.

3. Build systems that help people succeed

Personal energy and charisma need the support of clear procedures and a meaningful philosophy. The DOME process—Diagnosis, Objective, Methods and Evaluation—provides a practical rhythm: understand the present situation, set a goal, choose the methods and review what works. Good systems turn intention into consistent action.

4. Stay close through coaching and accountability

New agents need regular supervision, constructive feedback and joint field work, especially in their early months. Managers can help them focus on activities within their control, such as building relationships, keeping appointments and seeking referrals. Peer support and regular reviews make learning a shared responsibility.

5. Serve your team with professional excellence

One of the clearest service principles in my thesis is that managers should see their agents as their own customers and offer regular, proactive, value-added support. Meetings should inform, instruct, inspire and equip. A culture of service also requires clear professional standards and a commitment to doing the work well.

6. Keep growing as a leader

Leadership calls for sound judgment, positive influence and focus on what helps the team move towards a common goal. Managers must continue developing their own capabilities while strengthening the people and working environment around them. My conclusion was that investing in better management can help improve agents’ commitment, job satisfaction and retention.

The message for leaders: Serve people by giving them direction, equipping them well, maintaining clear standards and helping them grow. Becoming an uncommon manager begins with taking responsibility for the development of others.

Source: Be an Uncommon Manager via AMTC, Leong Tuck Chin Lawrence, 23 July 2013, submitted in fulfilment of the CIAM thesis. This sharing summarises the paper’s management principles through a servant leadership lens.

Enquire about leadership training
Financial Services · Training · Industry Leadership

From Student to Teacher: Four Decades of Industry Involvement

My financial-services journey began in 1980, when I passed the Singapore Insurance Training Centre certification examination and joined AIA Singapore as a Financial Consultant. What began as preparation for a new career grew into four decades of learning, agency leadership, training, association service and speaking across Singapore and the region.

Building the Management Foundation

After entering management in 1983, I pursued courses offered through the Singapore College of Insurance (SCI), LIMRA and The American College. The School of Agency Management in 1986 deepened my interest in developing leaders. In 1994, I joined Singapore’s inaugural 23-week Agency Managers Training Course (AMTC).

Serving as an AMTC Moderator

After graduating, I was invited to moderate AMTC and served as a licensed moderator for more than two decades. The programme strengthened field managers in five essential areas: planning, recruiting, selection, training and performance management. It also encouraged leaders to pursue the international Chartered Insurance Agency Manager designation as a professional benchmark.

Preparing the Next Generation

As lecturer and moderator for SCI’s four-day Pre-Management Orientation programme, I helped aspiring leaders understand sales management, communication, performance management and leadership. Across 61 intakes, the course became a valued introduction to agency management and, in some companies, a benchmark for promotion.

Facilitating EMD

When AMTC was temporarily replaced, I became a certified Facilitator and Chief Facilitator for the Essentials of Management Development (EMD) programme launched by SCI. It developed proactive leaders through vision, values, recruiting, training, supervision, goal-setting and the preparation of a long-range business plan.

Helping Build GAMA and FSMA Singapore

I served on the pro-tem committee that helped establish GAMA Singapore on 30 November 1995, became a council member, later served as President, and continued as Immediate Past President and on the Board of Governors. In 2005, I participated in its transition into the Financial Services Managers Association (FSMA), completing about 25 years of association service by 2019.

AMTC Returns Through FSMA

When FSMA restored AMTC to Singapore in 2008, I continued moderating the programme. Its peer-oriented learning and practical operating plans remain valuable because field leaders must continually sharpen the skills required to recruit, develop and sustain effective teams.

The DOME Planning Discipline

One of AMTC’s most practical tools is DOME—a planning process that can guide both work and personal life. It keeps action focused on clearly defined objectives and makes correction possible along the way.

D — DiagnosisReview honestly where we stand today.
O — ObjectivesDefine and write down what we intend to achieve.
M — MethodsTranslate objectives into organised, step-by-step action.
E — EvaluationMeasure progress and take corrective action when needed.

Growth Through Sharing

GAMA Singapore was born from the desire of agency leaders across different companies to support one another and strengthen professional education. Its early slogan, “Growth through Sharing,” captured a conviction that has guided my own service: the industry becomes stronger when experienced leaders generously equip the next generation.

Beyond the industry, I also served for nearly three years as a certified WorldTeach trainer through Walk Thru the Bible Ministries. After training in the United States, I conducted courses in money management, marriage and Christian growth for churches in Singapore, Malaysia and the Philippines.

Speaking in Singapore, the Region and the United States

Over the years, I have spoken at conferences and seminars in Singapore, Malaysia, the Philippines, Hong Kong, Thailand and the United States. Engagements included programmes for GAMA, insurance companies, professional bodies and Christian communities.

A defining moment was speaking at the GAMA LAMP annual meeting in Orlando, Florida, from 23–26 March 1997. More than 2,500 field leaders and executives from over 50 insurance, investment and financial-services companies gathered there. As one of a small number of Asian speakers, I presented “A Recruitment System That Works!”

My central conviction was simple: if we want better productivity, we must improve the systems that help people succeed. Quality recruitment must be continuous, disciplined and supported by a thoughtful selection process.

1. Selection Interview Blueprint2. Enneagram Personality Assessment3. VIP Spouse Interview4. Career Presentation5. Reference Checking6. Job Sampling7. Pre-contract Training

Each step was designed to establish fit, character, realistic expectations and readiness. The goal was never merely to hire more people, but to select well, train patiently and develop professionals who could serve families with competence and integrity.

The enduring lesson: I began as a student eager to learn and was later entrusted with opportunities to teach, moderate, lead and mentor. Whatever knowledge God places in our hands should be shared faithfully so that others—and the industry we serve—can grow stronger.
Stickability · Legacy Planning

The Blueprint from Success to Significance

Legacy does not begin when a career ends. It is built through the choices we make, the people we develop and the values we pass on. My journey has taught me that ability may open a door, but effort, faithfulness and staying power help us walk through it. This is Stickability: the courage to persevere through adversity and disappointment—to PUSH: Persevere Until Success Happens.

01

Turn Failure into a Foundation

I grew up in a family of ten in a cramped two-bedroom apartment. After failing my PSLE once and struggling with a severe stutter, I carried low self-esteem and a failure mentality. Faith and purpose changed my perspective. I began to believe that one life can make a difference—and that the difference could begin with me.

02

Develop the Courage to Persist

At 3M, I challenged myself to make at least ten cold calls each day. Rejection taught me to develop a “thick skin,” think creatively and seek the right decision-makers. Effective selling was not about aggression; it was about passion, respect and the persistence to keep learning from people at every level.

03

Let a Wake-Up Call Reorder Life

On 3 March 2007, at age 57, I suffered a major heart attack. It exposed the danger of pursuing achievement at the expense of health, marriage and family. I learned that success can be a double-edged sword, and that true progress sometimes requires us to stop striving, reprioritise and let God take over.

04

Move from Success to Significance

In the second half of life, the question changes from “What can I achieve?” to “Whose life can I enrich?” Co-founding the Round Table Partnership helped create a culture of abundance rather than cut-throat competition. Passing the baton to my son Timothy is part of ensuring that the mission continues beyond me.

Seven Lessons for a Lasting Home Legacy

A significant life needs a stable foundation at home. From nearly five decades of marriage, Moyra and I have learned to:

  1. Centre our marriage on the Word of God and prayer.
  2. Manage finances jointly, including our S$250 accountability rule.
  3. Practise absolute honesty and keep no secrets from one another.
  4. Never criticise each other publicly; settle disagreements privately.
  5. Practise mutual submission, honour and respect.
  6. Understand each other’s love language and keep the “love tank” filled.
  7. Guard our marriage with wise boundaries and travel together whenever possible.
Your legacy starts now. Stay faithful where God has planted you. Keep learning, serve without a hidden agenda and use your Stickability to help others fulfil their dreams. God uses ordinary people to do extraordinary things. Put Him first, move from success to significance, and become a blessing bearer to the generations that follow.
Faith • Perseverance • Legacy

The Stickability Institute

A vision for encouraging people through marriage, leadership and legacy. Faith to begin. Perseverance to endure. Legacy to make an impact.

The Stickability visual identity: a cross, interlocking rings, gold arc, and Faith, Perseverance, Legacy wording, with logo variations and illustrative brand applications.
The Stickability visual identity and illustrative brand concepts. View the full image ↗
Approved cover of Stickability Marriage by Lawrence Leong with Moyra Leong
The new book

Stickability Marriage

Marriage is more than staying together. It is learning to love, forgive, grow, persevere and remain faithful through every season, relying on God’s grace and faithfulness.

Drawing from nearly five decades of marriage, Lawrence and Moyra share biblical truth, honest stories and practical reflections for couples who desire not only to stay together, but to grow together and leave a godly legacy.

“A lasting marriage is built by ordinary acts of faithfulness repeated over a lifetime.”
ChristThe foundation
FriendshipThe heart of marriage
CommitmentStronger than circumstances
CommunicationBuilds trust
ForgivenessRestores love
ServiceCreates joy
LegacyThe fruit of faithfulness
View the launch details
Read 7 Lessons on Making Marriage Work →

A practical sharing by Moyra & Lawrence Leong on faith, finances, honesty, respect and caring for your marriage.

Monday, 9 November 2026

A day for marriages and legacy

Join Lawrence and Moyra at Praise Chapel, The Salvation Army, for the Stickability Marriage seminar and book launch.

8.30 AM–2.00 PM

Stickability Marriage Seminar

A practical and reflective experience helping couples listen, talk, pray and take faithful action together.

Enquire about the seminar
3.00 PM

Stickability Marriage Book Launch

Celebrate the publication of a testimony shaped by nearly five decades of God’s faithfulness.

Guest of HonourRev Patricia Owyang
Senior Pastor, Good Gifts City Church
Lawrence and Moyra Leong with their complete family, including Gabriel
Our story

A life shaped by grace, faithfulness and purpose

Lawrence Leong is a Singapore Christian author, speaker, certified trainer and marriage and legacy mentor. After four decades in financial services, he entered a new season of writing and ministry, helping others move from success to significance.

Lawrence and Moyra have been married since 1978. Their journey of friendship, prayer, forgiveness, family life and perseverance forms the heart of Stickability Marriage. They do not present themselves as a perfect couple, but as two imperfect people sustained by a faithful God.

To God alone be all the glory.

Christian AuthorCertified TrainerMarriage & Legacy MentorCorporate Veteran
Books & Resources

From success to significance—and from faithfulness to legacy

Lawrence’s books draw together lived experience, Christian faith and practical wisdom for lives, marriages and leadership that endure.

Stickability: From Success to Significance by Lawrence Leong
Lawrence Leong’s first book

Stickability: From Success to Significance

This book traces Lawrence’s journey through decades of leadership, perseverance and service—and the deeper calling to move beyond achievement toward a life of purpose, contribution and lasting legacy.

Written to honour God and bless the next generation, it invites readers to remain steadfast through changing seasons and to recognise that true significance is found in faithful service.

Enquire about this book
Praise for Stickability Marriage

A message lived before it was written

“This book carries the weight of a life actually lived, not just written about.”
John ChuaExecutive Director, RTP Organisation
“We have seen the principles in Stickability Marriage beautifully lived out.”
Jerry & Dorothy CheeFamilyLife Canada
“Its Seven Pillars beautifully demonstrate how Christ-centred friendship, commitment, forgiveness and joyful service can build an enduring marriage.”
Revs Dr Judah Daniel & Hephzibah Shammah ChooRestoring The Foundations Asia Pacific
Begin the conversation

What has God placed in your hands for this season?

For speaking invitations, marriage seminars, church partnerships, book orders or leadership training, Lawrence would be honoured to hear your story and explore how he may serve.

Telephone+65 9687 3678
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